As a website owner, you should keep your eyes on its uptime all the time. If you fail to ensure the availability of your website at all times, you will not be able to get the maximum returns out of your website. Instead, it will lead your business to numerous expenses.
What exactly is the website uptime?
Uptime of a website refers to the availability of your website for visitors to access. If you can ensure 100% website uptime, any person will be able to access it without going through a challenge. On the other hand, your website will run smoothly throughout the day as well. You should develop an appropriate method to monitor the uptime of your website. Along with that, you will be able to minimize expensive downtimes of the website and the negative effects created by it. There are uptime monitoring tools, which you can use to get the job done.
Why should your website maintain a 100% uptime?
Potential customers, as well as existing customers of the business, will visit your business website throughout the day. If your website is not accessible to them, you will not be able to generate any revenue out of them. This can even make your visitors go for competitor businesses of yours. This can create a negative impact on your business in the long run.
Uptime is one of the biggest factors that contribute to your rankings on search engines as well. If your website is down most of the time, Google would not want to push your website to the top of search engine rankings. That’s because it will make Google offer a negative experience to search engine users.
Failing to ensure 100% uptime of the business website can even create a negative impact on your brand. You must make sure that your business is available for the customers at any given time. If not, your customers will develop credibility issues about your business. This will also create a negative impact on the professionalism that you maintain in the industry.
What are the threats to website uptime?
Having understood the importance of website uptime, you should also get to know about the factors that can make your website down. You should be aware of these factors and try your best to reduce the occurrence of downtimes as much as possible.
Hosting issues is one of the most common reasons why your website would go down. If you are hosting your website on a shared host, you will have to deal with the negative effects coming along with it. For example, if there is a traffic spike in your website, or any other website hosted on the same server, the website will go down. To overcome this issue, you should look for a reliable web hosting provider and ensure that you buy a VPS hosting plan or a dedicated hosting plan.
Cyberattacks can also lead your website to downtimes. This is why you should pay special attention to the security of your website. For example, your website can go offline due to a DDoS attack. This is where you should use a CDN and protect yourself from such attacks. You will also need to be mindful of the other forms of attacks that can take place, such as stealing the security credentials of your website and injecting malicious code to the website.
Make sure that you actively monitor the uptime of your website along with the help of an appropriate tool. This will help you to minimize the negative effects that you will have to face in the long run.